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Written by Taryn
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If you're website isn't getting
visitors, or very few visitors the most common reasons are that :
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You're website isn't indexed in
major search engines [Your domain must be
submitted to search engines,
it does not automatically list itself on the internet]
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You're websites' content is
lacking either in the words used, the coding behind your wording or the
format of the content can not be read by search engines e.g. text in images
is not read by search engines and flash text can be distorted when viewed by
the search engines bots.
* Speak with one of our
consultants for a free diagnosis of your website either using our
contact form or
live support
and we will gladly assist you.
Most website companies don't
automatically submit your website
to search engines once the design is complete, check your quote or order
form for search engine submission services.
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You're website domain name must be
manually submitted to
Google to insure it is indexed, this is the same with most other search
engines.
We will cover the basic solutions for
having your website display in search engines. More serious situations could be
that your domain name has been blacklisted on search engines or even your
hosting server, the most common reason for this is that your domain has been
listed as a spam sender. Contact
our support to find your indexing error.
The search engine ranking [how high
on the search result your website is shown] depends on:
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The foundation of your website:
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This is the meta data [hidden description and
keywords on each page] behind your websites content.
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The tags behind your content [website coding showing
heading, colours, styles etc].
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The links to pages within your website [Text key
word specific links increase ratings further]
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Sitemap [not essential for indexing, but insures all
pages are indexed when the sitemap is submitted to the sitemap
submission offered by most major search engines, this is a separate
submission to your domain name submission]
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The content of your website:
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The content itself [The amount of relevant content].
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The uniqueness of the content [Copied content from
other sites or other pages within your website may result in a
negative ranking, this includes content too similar ass well]
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The tags behind your content [website coding showing
heading, colours, styles].
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Internal links [links within your content pointing
to other pages within your website]
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Content must be readable to search engines [text in
images, written on top of images, hidden to viewers or too similar a
shade to the colour behind it will not be listed, listed incorrectly
or even receive a negative rating]
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Headings [Tag code behind content headings, the
wording of the heading must be relevant to the content following it]
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Regularity [The more regularly website content is
updated and added, the better your ranking]
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Your website links:
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The more quality links the better
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Internal links [links within your content pointing
to other pages within your website]
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External links, links from other websites pointing
to your website [Note: links from auto link generators or
blacklisted sites may result in a negitive search engine rating]
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Quality of links [links pointing to your website
from other sites and pages within your website increase the normal
link rating substantially depending on the relevancy of the content
in the page displaying your link, that pages page rank and relevant
country]
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Link types [text links with relevant keywords and
followed by a unique relevant description are better than simply,
image and links with more than 30 other links on the same page.
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Individual page links [external and external links
pointing to pages within your website increase your websites' total
page rank]
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Other areas which increase your search engine
ranking:
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Videos hosted in your website
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Images unique and labeled correctly hosted in your
website
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RSS creating your own RSS from your website and
registering it online.
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Website bounce rate, this is the amount of time
people spend on your website
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Unique visitors increase your website popularity
therefore increasing your rating given by search engines.
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Advanced interactive features such as forums, forms
and chats, this tells the search engines your website is interactive
and therefore more useful to searches thereby increasing your
website ranking
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Submit your website SEO budget for a
full specialised
review and quote.
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