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SEO | Marketing | Search Engine Optimization

Written by Taryn   

SEO, Search Engine Optimization and Online Marketing?

What is this and how will it help my business? SEO stands for "Search Engine Optimization" and is a method, or, to be more specific "methods" of making your website list higher in search engine results, boosting your website traffic [viewers]. There are many factors which increase a websites SEO [search engine optimising].

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This is a list of the most important factors:

 

SEO Requirement 1

External links pointing to your website

 

SEO Requirement 2

Internal links on your website pointing to pages within your website

 

SEO Requirement 3

The PR [page rank] of the websites which link to your website

 

SEO Requirement 4

The relevance and similarity of the content from sites linking to your website

 

SEO Requirement 5

Phrases used in your sites' content

 

SEO Requirement 6

Keywords used in you sites' content

 

SEO Requirement 7

The structure of the content within your website [e.g. head tags + font styles added by webmasters]

 

SEO Requirement 8

Search engines your website is listed on

 

SEO Requirement 9

Directories your website is listed on

 

SEO Requirement 10

Meta tags and keywords hidden in the code of your website

 

SEO Requirement 11

The duration and amount of visitors to your website

What results can I expect from having my site SEO [search engine optimised]?

The results are high and long lasting, even a very basic SEO of your website will increase your traffic by at least 3 times. All sites are unique and their SEO results will differ depending on the level of your online competition, service region and site content.

Why do I need to have my website SEO [search engine optimised]?

The majority visitors landing on websites have been directed there by the large search engines. Roughly 37.3% Google ; 29.7% Yahoo ; 9.6% AOL ; 15.8% MSN ; 6.0% AskJeeves ; 1.6% Other - depending largely on the country. SEO affects the way search engines see your website and how high they will rank your website in searches.

How do I monitor the SEO results on my website?

GXI supplies all our clients who use our online marketing services with a website statistics page. You receive a secure login to your websites statistics page which displays all your website traffic information, such as the key words people used to find your website, countries they were from, how many view your website on each day, which websites referred them... the list continues. This page is also used by us to analyse and adjust your website SEO.

If too much information seems a bit daunting we also setup a google visitor tracker which sends you your basic monthly traffic reports directly to your email.

How much will it cost to SEO my website?

GXI offers Hourly SEO rates at R250per hour. The more hours per month the, the faster the results. We normally reserve the first months' hour/s to optimising your website content and sitemap which are the foundations of your SEO. Each month thereafter we increase the back links to your sites pages and individually SEO new content pages on your website. The SEO service can be increased at any time or cancelled on the 25th of each month.

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